Musings of a bon vivant in Hong Kong

A Nood Awakening


This post is for my friend VP because I promised her I would immortalise a couple of her terms in a post, and one term in particular has taken off in our circle of friends-explanation to come! (I think it is one of her steps to world domination).  First of all muchos (one of VP’s fav words) sorry for the absence of blog write-ups recently. Let’s just say my time has not been my own for the last month and as always, things like hobbies become sidelined for more important things like sleep and zoning out in front of the TV. Secondly, if I’m not writing, I am posting photos of my food grazing on Instagram (a girl still has to eat), so you can always have a look on there instead. But either way, thanks for being patient my friends

If you are a bit health conscious, you may have guessed what this write up is about from my title. Now, I was going to put something slightly less delicate like  ‘The Sh*tscapades’ but I thought that might alarm some people. So let me explain. Pure Yoga have launched their own food concept called Nood Food which offers raw, healthy and organic superfood-rich foods and cold-pressed juice cleanses.noodfood

Nood Food is one in a muchos long line of companies that have been appearing faster than a crop of radishes (apparently one of the faster growing vegetables, useless bit of information). I have, until now, been avoiding the likes of Be-juiced, Punch Detox, Genie Concept and Pure Swell, as a) our bodies already have a highly efficient system of filtering out harmful substances and cleansing itself- thank you liver, kidneys and intestines, b) being sensible and eating fairly cleanly throughout the week is already part of my routine, c) these cleanses are not exactly cheap and d) I’m not sure I can go very long without solid food. That isn’t to say that I think detoxing is not a good idea now and then and these juice cleanses do offer a way of detoxing fast and resetting your bodies after a thorough washing out, especially if you are too lazy to make your own juices. And it would be silly to assume that even with the healthiest of regimes, one is able to be completely toxin free, as we do live in a world far more polluted and rife with chemicals than our forebears.

So when my lovely friend F, F&B marketing manager babe at Pure invited me to try a 3-day Nood juice cleanse, I thought, why not. My background is rooted in Science, science geeks love experiments, I shall see what this is going to be like, won’t be that bad surely. HAH. Fool. Who knew that drinking juice could be so hazardous?!

Nood Food have three different programmes which I was told are ‘categorised by lifestyle rather than levels of difficulty’. These cleanses are: C01 Green Cleanse, CO2 Active Cleanse and CO3 Classic Cleanse. The juices in the cleanse programmes are created for varying levels of activity and general diet and the difficulty is dictated by how many days of starvation and torture you can manage. As a complete beginner, I was recommended to do either the Classic or Active cleanse depending on my level of activity. The Green Cleanse is for the more experienced cleanser or those who cannot tolerate much sugar in their diet. Programme prices are: 1 day $600/ 3 days $1700 / 6 days $3200. However, they will provide prices for a longer or shorter times upon request.

All the cleanses come with supplements to aid your detox and formulated with a combination of fruits, vegetables, nuts, seeds and superfoods. Vegetables are the main ingredients more than fruit in order to promote healing and all organic ingredients are marked with an (*) on the packaging. There is 100% juice, no added water or substitutes, so you are really getting a raw deal (pun fully intended). You get 6 organic cold-pressed juices and supplements (which you mix in) daily and you are meant to drink one every 2-3 hours.

Logistics- orders need two days to process, juices can be picked up from any Pure location or Nood Food SoHo and to to guarantee freshness, juices need to be collected each day and then stashed in the fridge ASAP as the juices are unpasteurized and expire the day after the intended consumption.

I chose to start my CO3 Classic Cleanse on a Sunday, shortly after returning from a week’s break in the Philippines, and the day after a full-on dinner at The Chairman (lots of seafood, meat, crab in wine) followed by drinks at The Envoy. Nood recommends preparing ahead of a detox by cutting down on sugar/salt/caffeine/meat. Obviously I failed spectacularly on this front, but after my experience, I highly recommend doing what they say!Nood Cool Bag

Nood Cool Bag

Nood Cool Bag

I had arranged to pick up juices that were for next day consumption due to work schedule logistics, so I had already collected Day 1’s juices on Saturday afternoon. Nood Food lady supplied me with a nice cooler bag and an ice-pack- both of which need to be brought back each day when picking up the next day’s set. I wouldn’t say the juices looked that yummy. The 6 juices are an intimidating, intense array of green, orange and red and the supplements look mostly like coloured powdered chalk. But full marks for names that are meant to lull you into a false sense of security- Recharge/Spring Clean/Whole Food/Turn Me On/Miracle Milk/Royal Flush.

Cold-pressed juices

Cold-pressed juices

The supplements are straight to the point and do the following:

Zeolite- a deeply detoxifying and alkalising earth clay supplement which bonds with toxins like heavy metals and environmental chemicals to aid in their removal; Camu Camu- sounds like a fluffy animal but actually contains a high concentration of Vitamin C; Broccoli and Kale Sprout Mix- Suforaphane from broccoli aids liver detox and the carotenoids and flavonoids in kale are powerful antioxidants; Chia Seeds- these babies are good for for your gut as they are high in fibre as well as omega-3 and protein; Barley Grass Powder- a highly concentrated concoction of vitamins, insoluble fibre and chlorophyll and Vitamineral Earth- a herbal superfood complex for the promotion of healing.



Cue Sunday morning and I referred to my Classic Cleanse guide book which recommended that I start with the Zeolite supplement with warm water at 7am. It was 9am. Fail. Looking at their schedule, this meant that my whole juicing day wouldn’t end till 9pm if I was truly going to be regimental about things. Zeolite mixed in with water is supposedly meant to taste of ‘nothing’, but it tasted of something- a  strange, bland metallic substance with a sort of ash-like aftertaste. Mmmm.Classic Cleanse Schedule

2 hours later it was time for Recharge with Camu Camu. Recharge is by far the yummiest and least dangerous of the juices; a lovely citrusy mixture of carrot, orange, apple, lemon, ginger and lemon grass. Even at this early stage, my tummy was starting to gurgle a little, but I wasn’t sure if it was due to the previous night’s festivities, so at this point I popped out to fetch my next day’s batch of juices. On my return, it was Spring Clean with Broccoli and Kale Sprout Mix. I didn’t enjoy on two levels: 1) Carrot, celery, spinach and parsley juice did not want to absorb the sprout mix so it became quite clumpy even with me shaking it like a polaroid picture 2) This juice kick-started what was to become the Sh*tscapades.Nood Food

Juice no. 2 was palatable but may be quite ‘green’ tasting for those new to veggie shakes  so you should brace yourselves for juice no. 3 Whole Food. This bugger pretty much destroyed me that Sunday afternoon. 2 hours after my intestines got a light Spring Clean, Whole Food (no supplement with this one), came, conquered and annihilated the contents of my gut. Since this particular experience my friends and I have come up with some puns- Stoolicide/ crapisode/crapventure. It was quite literally a sh*tstorm. Whole Food is GREEN. An alarmingly dark algae green which just shouts I’M CLEANSING. The book does warn you of some of the dramatic effects a juice cleanse may have on you, as some are affected more than others, like yours truly. Coupled with the extreme crapisode, I also got bloating, serious sweats and some joint aches which are all apparently indicative of toxins leaving every pore of your body. At this point I was confined to either my bed with aircon on full blast or the bathroom, which was fast becoming my best friend. Whole Food was so potent that I was not even 10% of the way through before my body decided it needed to see its best friend. Undeterred, I pressed on 2 hours later with juice 4- Turn Me On. This was actually quite pleasant tasting except I was beyond caring at this point and slowly whimpering, “I have nothing left to give”. Carrot, apple, sweet potato, flaxseed oil and maca powder maketh quite a yummy combination, but the chia seeds would not go down no matter how much I mixed. Exorcism of the gut was still continuing and I was fast losing my resolve to stick with the juicing.


Stock one of these in your fridge for emergencies!

By 7pm, Skyping my parents, my mum told me I looked ‘thinner’ (this juice is FAST WORK my friends) and then asked me, “why are you still doing this? Just stop if you are feeling this uncomfortable!” Wise words. Miracle Milk, juice 5, was no miracle. First, celery, cucumber, hemp seeds and sesame with barley powder juice is not my cup of tea and second, this miracle did not stem the tide. After getting a quarter of the way through, I finally gave up and thought BAGMI. B*tch Ain’t Gonna Make It. (VP’s favourite term in the whole world). Lying defeated on my bed, I had to stop with juice 5 and admit to myself, that I was completely and utterly cleansed, inside and out and right to the depths of my soul. The sixth juice- Royal Flush would have ended me so I decided to swap that for a Pocari Sweat.

Day 2 rolled round. Did I continue the cleanse? OF COURSE NOT!! I’m not crazy. My intestines were delicate, so delicate. I had work. It was going to be a long day. My gut still had unfinished business (I have no idea how this is possible given the previous day), so I sipped a bit of the Recharge as that’s tasty and tried some Royal Flush (a bright red and very beetrooty), which I instantly regretted as that set me off for a couple of hours. So I passed the baton to my friend R who collected Day 3’s juices and tried them the next day. She got no such dramatic effect, lucky thing. All she got were aches and pains.

So there you have it! My first and most probably last experience of juice cleansing. There is no denying its cleansing effects. I lost 1.5kg in water weight alone but I must caution that you need to be aware of your limits and your body because other friends who have done it have told me that the first 2-3 days are a hard slog. I’m certainly not the only one who gets such a dramatic effect but with work, you may find yourself having to think about when it is logistically a good time to do a cleanse. Would I recommend it? I think it is fine to do one, once in a blue moon if you need to reset your body or you have been maltreating it. But I think exercise and eating in moderation is key and maybe introducing a Whole Food or one of the other juices in your diet on a regular basis will be better for you instead of doing a cleanse. Have a go, but be safe and position yourself near a loo. And remember- there is no shame in admitting BAGMI.

All information including nutritional content can be found at


Author: chopstixfix

Michelle Ng is a Brit born Chinese-Malaysian who has loved food since time immemorial. She is a firm believer in "Live to Eat, not Eat to Live".

9 thoughts on “A Nood Awakening

  1. You say your background is in science. So why would you endorse the pseudoscientific concept of a “cleanse” that removes imaginary “toxins?” This is just irresponsible. Then again, maybe nobody will want to waste money on this stuff when they read it just gives you diarrhea. But really, if you want to lose a few kg of water weight, just cut out all salt and sugar for a few days, and you’ll drop it. No diarrhea required.

    • Hi Steve,
      Thank you for your comment. Not sure if you misunderstood my review but my stance is to know your own body and if you feel that you would like to try a cleanse then do so. However, saying this was certainly not intended as a medical endorsement of a juice cleanse. I was invited to try it so I did out of curiosity and unfortunately I had those effects! I mentioned how our body already has a very effective system of cleansing and that had I had hitherto been avoiding such cleanses until the invitation. Dietitians and doctors alike have certainly said there is no evidence to suggest these cleanses heighten removal of any of these toxins or chemical and I personally feel that 1-3 days of juicing will neither be detrimental nor overly beneficial other than to nudge a person towards a healthier lifestyle if they feel better for it. In summary, if one of my readers feel they would like to try it then it is definitely up to them- but I think they should exercise caution and be completely aware of what they are doing as they aren’t for everyone. Thanks again for stopping by the blog. Michelle

  2. Always wondered how this cleanse works so your honest, cautionary and yet funny tale is quite an eye opener. Thanks for the insight!

  3. Haha I love your extremely honest review! Sorry to hear about your experience. Even though I think what happened to you is definitely not the norm, I never have and never will try a juice cleanse. But by the way, Pure Swell isn’t actually a cleanse! They’re not even juices. Just smoothies and nut milks. It’s good stuff.

  4. I am guessing doing this cleanse left you feeling down in the DUMPS. Did you ever feel like committing POOICIDE because of it?!

    (Felt the need to share these puns with the world. You’re welcome.) 😛

  5. Hi, I’ve stumbled across your review while looking for the Nood cleanse in order to recreate it because I LOVED IT!!
    My experience was so different to yours. I did the same cleanse – and I’d never done one before – but the side effects were fewer. Perhaps because I am a vegetarian who drinks loads of water and I wasn’t drinking much alcohol at the time.
    I’m disappointed you didn’t keep going! Why would you put yourself through an entire day of that and then stop? Such a shame you gave up. Day two was hard for me (although no-where near what you experienced, I just felt tired, had a headache and was a little unmotivated, but by day three I felt AMAZING!! I wished I’d signed up for 5 days instead of 3.
    I know people are sceptical about juice cleanses, and that our bodies were designed to cleanse themselves but I don’t think they always do it well enough. I think our systems get overloaded. I know the pineal gland can calcify with fluoride and cancer is a clear indicator that we don’t always get rid of toxic build up.
    The zeolite part of the cleanse was particularly useful for me. I could remember my dreams vividly again and became much more creative. On top of this I felt really fantastic, and I lost some weight.
    4 of my work colleagues did the cleanse during the same period and loved it too!
    I just wanted to give you an alternate perspective in case you are ever considering having another go. In which case, perhaps don’t go on a massive bender the night before you start!!

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